About us

Some stories begin with a dream.
Ours began with a passion.

In the spring of 1997, Mary Johnson stood in front of a modest storefront on a quiet street in New Jersey. With nothing more than determination, a few handmade racks, and a deep love for timeless, feminine style, she opened the doors to what would become Mary Boutique New Jersey.

What started as a simple neighborhood boutique quickly grew into something far more meaningful. Over the years, the store has become a place where generations of women come to feel seen, comfortable, and beautiful — just as they are.

Mary built this boutique with care, trust, and the belief that clothes should never wear the woman — she should wear them. Every piece was handpicked with the same attention she gave to every customer, creating not just a store, but a community.

From the very beginning, quality has been at the heart of everything we do. We choose fabrics that feel as good as they look, pay attention to the smallest details, and work only with makers who share our standards. Every item we offer is made to last — pieces you’ll reach for season after season, knowing they’ll always make you feel your best.

Today, more than two decades later, that same spirit still lives in every detail, from the soft fabrics we choose to the warm way we welcome each guest. Much has changed since 1997, but the heart of our boutique remains exactly the same.

We are proud to celebrate over twenty years of passion, fashion, and women supporting women.
And we’re so honored that you’re part of our story.

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With love,
Mary Boutique New Jersey
Est. 1997